There is excitement about new business opportunities in the metaverse for retail organizations, including traditional retailers, wholesale, and consumer product manufacturers. The metaverse is a rich virtual environment that helps retailers create brand awareness and improve customer experience. In this video, Bernard Marr explains how metaverse will transform the retail experience. Marr explains that the dream of metaverse evangelists is to create immersive retail experiences by introducing virtual malls. Shoppers can use VR headsets paired with their smartphones to explore virtual stores similar to physical retail ones. To thrive, retailers must innovate and offer their customers the best of the digital and physical stores. They must also create opportunities to seamlessly switch between the two. Through metaverse, shoppers can virtually try beauty products and clothes. Watch this video to learn more about how metaverse changes the retail experience.
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