Is Tech in Fashion Brands Accelerating the Design Process?
Artificial intelligence (AI) has swept across fashion industries through its more effective operational procedures, creative technologies, and access to consumer and industry insights. Like many large companies in the fashion industry, Levi Strauss & Co. has found plenty of uses for AI technology, from automating mundane tasks to analyzing denim-related data. Today, designers are seeking AI support to create new denim jacket designs. In this video, Katia Walsh, Chief Strategy and AI Officer of Levi Strauss & Co., explains how employees apply tech in fashion brands to solve creative and business challenges. Usage of AI in Levi’s has helped employees automate tasks and unlock their growth. Furthermore, AI has also enabled designers to think about how they can optimize to make sustainable and aesthetically beautiful products. In this consumer-driven age, learn how tech in fashion brands is restyling customer experience and trend prediction.
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