Disaster Recovery Plan: How PR Can Make a Difference

Keeping the aggressive global expansion of organizations in the picture, companies have become quite susceptible to business disasters. Several firms do not have an effective disaster recovery plan, and that hampers their functioning in the wake of a disaster. Businesses do not stress enough how public relations must be part of their disaster recovery plan.

Efficient public relations frameworks allow the workforce to communicate clearly in an alarming situation. Several experts say that effective PR frameworks can help companies strengthen central HR policies and emergency procedures. In her article for InformationWeek, Mary E. Shacklett shares ways to bolster a disaster recovery framework.

How CIOs Can Improve Their Disaster Recovery Plan

Incorporate PR into Your Disaster Recovery Plan

Your workforce can easily falter in a disastrous situation. It is the responsibility of senior officials to ease their workflow and familiarize them with the action plan. Conduct regular reviews to monitor corporate public relations. Ensure every member of the business is aware of their individual responsibilities in a disastrous situation. Encouraging a sense of accountability and ownership can significantly help employees shape their business mindset.

Introduce Straightforward Communication Plans

Ensure your communication processes are comprehensive and simple. Make your team aware of the communication hierarchy, such as who should pass the information to whom and how. Your team should also be mindful of communication operations, so they are aware of any internal shortcomings while dealing with a business disaster.    

Integrate Social Media into the PR Framework

Social media platforms can help the workforce garner attention and voice their opinions on a greater scale. Social media usage also allows firms to get a real-time idea of market trends and how they can use it to their advantage. Senior officials should be aware of social media integration and how it is being used to empower disaster recovery plans.

Click on the link to read the original article: https://www.informationweek.com/security-and-risk-strategy/cio-best-practices-for-communicating-about-disaster

The post Disaster Recovery Plan: How PR Can Make a Difference appeared first on AITS CAI’s Accelerating IT Success.

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