Organizations worldwide are making massive changes to their business operations and how they offer services as they continue to deal with the fallout from the COVID-19 pandemic. Furthermore, uncertain economic conditions and the threat of a recession have pushed companies to sharpen their focus on the bottom line. Companies are also under pressure to deliver practical value along with growing their customer base. According to a new study from the Qualtrics XM Institute, tech leaders are significantly focused on improving operational efficiency and data management. So, what are the other IT priorities for the days to come? In this article at Tech Republic, Esther Shein shares insights into Qualtrics XM Institute’s research.
Make-or-Break IT Priorities: What Leaders Are Focusing On
What does Qualtrics’ research indicate?
60% of IT leaders revealed that improving operational efficiency in their companies is a “critical area of focus.”39% emphasized customer growth and retention.43% indicated that driving innovation is the key.IT leaders in Brazil, the US, Germany, the UK, and France highlighted boosting data quality and management as one of their top IT priorities.23% of respondents said preparing for an economic downturn was their key area of focus.
How Can Changing IT Priorities Help CIOs Focus Better?
Customers Are the Boss
“More than 80% of respondents said that it is important for their company to improve the experience they deliver for each experience area. Over half of respondents said that it is essential for their organization to improve their customer experience,” says Shein pointing out the study. In the past, the IT department and the CIO were merely the executors of product or service requirements, not its designers. Today, IT teams are “significantly involved” in improving the user experience.
Employee Satisfaction Is the Foundation for Success
Qualtrics research highlighted that organizations with above-average revenue growth were significantly focused on employee satisfaction. Enabling employees with technology to enhance their productivity kept employees 158% more engaged and with a 61% higher intent to stay, says the research.
To learn more about the changing IT priorities, click on https://www.techrepublic.com/article/it-leader-priorities-qualtrics-study/.
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