Digital transformation has taken a giant leap ahead in recent years. The introduction of algorithms, data ecosystems, and digital infrastructure has changed business operations considerably. Per Mordor Intelligence, digital transformation is expected to value approximately $767 billion. However, many organizations have witnessed costly digital transformation projects that have failed. Unsuccessful digital transformation affects finances, employee morale, and engagement equally. In her article for ZDNet, Pallavi Kenkare shares how you can rejuvenate failed digital transformation.
Workforce: The Main Reason Behind Failed Digital Transformation
Experts believe that a company’s culture is one of the major reasons for ineffective digital disruption. Employees are not adequately aware of their roles and the potential of technology. Companies also do not focus on aligning their business vision with the technology they want to use. Therefore, it is crucial to understand your business designs and goals and implement modern tech to bolster them.
The Technical Unawareness of Business Leaders
Many business owners and stakeholders are not digitally fluent and familiar with the ongoing tech advancements. This mainly affects businesses that are planning to make a shift from legacy to modern tech. Therefore, it is better to involve a well-informed tech executive in the decision-making circle.
Incompetent Data Analytics
The inefficiency of market research is another big reason for failed digital transformation. Companies do not invest enough resources to conduct extensive market and data research, resulting in tech mishaps. It is essential to implement a digital infrastructure that supports your business goals. Moreover, you should convey your vision to the workforce. Share how you wish to proceed with the digital transformation and what is expected of them.
Customers’ Contribution to a Failed Digital Transformation
To achieve an effective digital disruption, enterprises need regular feedback from end-users so they can improve. Customer involvement plays a significant role in upscaling digital operations. Experts suggest that one of the ways to increase customer involvement is by introducing human support contacts. They will help customers get real-time feedback and a sense of assurance from the company.
Click on the link to read the original article: https://www.zdnet.com/article/4-reasons-why-workplace-digital-transformations-fail-and-how-to-avoid-them/
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