Business Partner: How to Make the Right Choice

Many companies do not perform well or succeed as intended due to conflicts among business partners. Often, they cannot reach a mutual consensus, which negatively impacts the overall decisions of the firm. In one of their recent videos, Inc. gets in conversation with Siff Haider, cofounder of wellness brand Arrae. Haider states that it is crucial to have a business partner that has different skill sets than you. Doing so will expand the core knowledge of your business and put you in a comfortable spot to explore new tech and trends for your firm. She also mentions that it is better to partner with people that have the qualities you lack. For instance, if you are good at sales and marketing, find a business partner with a better understanding of analytics and digital trends.

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