What Is the Toughest Challenge for Gen Z Entrepreneurs?

Many Gen Z entrepreneurs have launched hugely profitable business companies recently. According to Branch co-founder Dayton Mills, the greatest entrepreneurial challenge is not funding or business modeling. The biggest challenge Gen Z entrepreneurs face is finding the right audience. In one of their recent videos, Forbes shares the insights of various Gen Z business leaders and how they perceive market challenges. Mills also talks about the importance of recruitment and how one bad hire can jeopardize a business startup. Sara Du, co-founder and CEO of Alloy Automation shares her biggest challenge as an entrepreneur. Her challenge lay in enhancing her emotional quotient to connect well with the workforce and consumers. She had to work on her communication strategies to connect with people coming from different backgrounds and age demographics.

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