Coca-Cola’s AI Is Transforming the Company’s Marketing Model

Bloomberg intelligence bureau has predicted that Coca-Cola’s organic revenue will experience a growth of 7% to 8%. One of the main reasons behind this organic growth is Coca-Cola’s AI tools. In one of their recent videos, Bloomberg Technology talks to John Murphy CFO at Coca-Cola. According to Murphy, the company’s AI tools offer a fine blend of marketing strategies and AI innovation to engage better with their consumers. It will help them improve consumer engagement and build their portfolio on that basis. Murphy further adds that modern technology has helped Coca-Cola adapt to business changes. He adds that Coca-Cola’s AI tools have provided many solutions that have helped the company predict business trends and employ marketing strategies accordingly.